by Liz Clark | Apr 14, 2016 | Business Matters
If you’re an online entrepreneur, you know the marketing buzzwords: Create a lead-magnet with a landing page Build a list through permission marketing Pay for traffic via advertising Post a thousand times a day on social media Create a sales funnel Write SEO-rich blog posts Start a podcast Use swipe files Get videos ranked on YouTube Do free webinars The list is endless. A lot of these tactics make sense. I’ve considered all of them and tried most of them. But, can I be real for a minute? After having a lot of success in the brick-and-mortar business world, I was really discouraged to find that running a business online is a HECK of a lot harder than all those fancy gurus make it out to seem. You’ve seen the Facebook ads where all the professional model slash “entrepreneurs” are having a blast making money poolside with their perfect, white smiles and their 22-year-old abs, right? I tried taking my laptop outside once to “enjoy my freedom” while working in the sunshine. Within 7 minutes, I had a headache from squinting, the dog was barking like a maniac and bird poop landed right next to me on the deck. It’s not as glamorous as the well-placed stock photos would lead you to believe. But, I’d trade glamour in a heartbeat for an online marketing system that actually worked. I tried a ton of them. But, eventually, I had to come to terms with the harsh reality: None of those online marketing tactics had resulted in sales. Zero. Ouch. For a while, I thought I just needed more “training” on...
