by Liz Clark | May 19, 2016 | Business Matters, Communication, Leadership, Personal Development
A dream is what may be described in leadership circles as “vision.” Vision is something you can SEE clearly in your mind’s eye…before it is “real” in the real world. The mark of a great dreamer – of a visionary – is the ability to see things no one else can see. The catch is – making your own dream “come true” – making it “real” in the real world requires the help and support of other people. But, if you’re envisioning something that doesn’t exist yet…other people won’t understand how to support you. Until you inspire them to see it, too. As the leader of your dream, it falls to you to share your vision in a way that other people can believe in. But, explaining something that doesn’t exist yet can be hard. I’ve worked with visionaries and big-picture thinkers for many years. Without fail, I’ve seen great visionary leaders grow frustrated at one point or another with the “team” of people they surround themselves with as they try to bring their vision to reality. Some push through this frustration and succeed. Others allow the frustration to become the focus and their vision is never fully realized. The single difference between those who are successful with leading their vision into reality and those who are not – is their ability to inspire others to “see” and understand their vision, too. So, how can you help others see what you see? Understand What You Really Want: Vision answers the question, “What do I want?” That’s a hard question to answer, and its even harder to answer when your mood changes. Spend some... read more
by Liz Clark | Apr 14, 2016 | Business Matters
If you’re an online entrepreneur, you know the marketing buzzwords: Create a lead-magnet with a landing page Build a list through permission marketing Pay for traffic via advertising Post a thousand times a day on social media Create a sales funnel Write SEO-rich blog posts Start a podcast Use swipe files Get videos ranked on YouTube Do free webinars The list is endless. A lot of these tactics make sense. I’ve considered all of them and tried most of them. But, can I be real for a minute? After having a lot of success in the brick-and-mortar business world, I was really discouraged to find that running a business online is a HECK of a lot harder than all those fancy gurus make it out to seem. You’ve seen the Facebook ads where all the professional model slash “entrepreneurs” are having a blast making money poolside with their perfect, white smiles and their 22-year-old abs, right? I tried taking my laptop outside once to “enjoy my freedom” while working in the sunshine. Within 7 minutes, I had a headache from squinting, the dog was barking like a maniac and bird poop landed right next to me on the deck. It’s not as glamorous as the well-placed stock photos would lead you to believe. But, I’d trade glamour in a heartbeat for an online marketing system that actually worked. I tried a ton of them. But, eventually, I had to come to terms with the harsh reality: None of those online marketing tactics had resulted in sales. Zero. Ouch. For a while, I thought I just needed more “training” on... read more
by Liz Clark | Mar 31, 2016 | Business Matters, Getting Stuff Done, Personal Development, Pursuits
I paced the floor…teeth clenched. I was wrestling with a HUGE decision. For the first time in many years, I was working as an employee. Decent salary. Benefits. 401K. Stock options. But, looming in front of me was an opportunity to make the leap from “secure” employee to running my own business. I had done my homework on this new venture, and the numbers all made sense. It was a lucrative opportunity. But, I couldn’t stop thinking the same thoughts, over and over: What if it doesn’t work out? What if my clients don’t pay on time and we fall behind on our bills? What if I SUCK at this new business and my clients cancel my contracts? Those questions were just different versions of the BIG question: What if I’m not good enough to do this? It was a risk. But, I saw a problem in the market that I was excited about solving. Fast forward: I took the risk and launched out on my own as a consultant. I didn’t fail. We never fell behind on our bills. In fact, I earned more money than I had ever earned before. In retrospect, I see that the time I spent wondering if I was “good enough” was a waste of time. Those feelings didn’t help me make a decision. They only caused me to get stuck in “analysis paralysis.” In my case, I took the risk. But, many people miss out on incredible opportunities because they’re too preoccupied feeling “not good enough.” Most of my business coaching clients have fantastic new ideas, products or scalable strategies they want to try…but they’re stuck. The questions I hear these already-successful entrepreneurs struggling with are:... read more
